TV Commercials

The Bol Sale (in Flemish Solden) responds to the fact that the deals are so good that you cannot ignore them. This is not only reflected in the full-screen design, but also in the radio spots where we have emphasized how the sale pops up in your face so much that you cannot ignore these great deals.

The strict guidelines of bol meant that we had to look at how we could push the edges without losing the feeling of bol. That's why we used the convex font in the animations, so that it still feels convex.

Radio

TV Commercials